Shanthi IT Solution — Grateful to Speak at DigiMaster, Meenakshi Sundararajan Engineering College

 

When Meenakshi Sundararajan Engineering College invited me to speak at DigiMaster, I felt a mix of excitement and responsibility. Thank you for having Shanthi IT Solution it’s always a privilege to share what we’ve learned and to hear what students are thinking. DigiMaster isn’t just a name; it’s a promise to explore how digital marketing and strategy come together, and I was glad to be part of that conversation.

Digital marketing sounds flashy on a poster, but on the ground it’s mostly decisions  small ones that add up. During my session, I tried to strip away the hype and focus on practical

moves students can make right now:

• Start with one measurable goal. Don’t chase every metric; pick one that matters and own it.
• Test cheap and learn fast. Run a small ad, tweak the copy, try a different image the cheapest experiments teach the most.
• Talk to actual people. Real feedback beats analytics when you’re validating an idea.

To be fair, the best part wasn’t the slides. It was the Q&A. Students asked sharp questions  about budgets, about building a portfolio, about pitching clients. One student asked how to stand out when everyone knows the same tools. I told them something simple: be the person who explains strategy clearly to non-marketers. That clarity is rare and valuable.

A story from the talk: A team project pitched a campaign built around local artisans  thoughtful concept, but messy measurement. We sketched a simple plan on the whiteboard: a focused landing page, a two-week paid push targeted to fans of craft markets, and a follow-up email sequence asking buyers what they loved. They left with a testable plan. That’s the kind of practical takeaway I hope people keep.

You might not realize this, but digital marketing isn’t just creative work  it’s also a discipline. It’s about following a loop: hypothesis, test, learn, repeat. If you treat it like that, you stop guessing and start improving.

For faculty and organizers at Meenakshi Sundararajan Engineering College  thank you for the warm welcome and for creating a space where students can try things out without fear. For the students who joined me  keep asking the awkward questions and keep shipping small experiments. Those two habits will outpace most theoretical knowledge.

If anyone from the event wants the slide deck or a short checklist of the experiments we discussed, just drop a message. I’d love to keep the conversation going.